It goes against our gut instinct. The concept of gaining benefit from bad online reviews doesn't make sense on the surface. Negative reviews are detrimental to a car dealer's business... or is it? Medical science has shown that too much…
Arguably the biggest reason that our partners at Dealer Authority initially wanted to acquire a stake of eReputationBuilder to form Dealer Influence was because there's a huge gap between what the reputation segment of the automotive industry is today and…
Bradenton, FL (April 16) – Online reputation is growing as an influential factor for American car buyers. Dealers have found that dissatisfied customers are more likely to leave online reviews than satisfied customers. These negative reviews are impacting dealership sales…
Reviews are becoming harder to get for some sites. Yelp, Google+, and others are tightening up the way that they allow reviews to be visible. Just because someone reviews your dealership doesn’t necessarily mean that the sites are going to allow those reviews to be visible.
They usually get ignored. With Google and websites, most dealers never pay too close attention to the way their businesses are listed on the hundreds of directories on the web. That's not how people find your information anymore so the…