A few of our most popular posts
We all want our cake and we would love to be able to eat it too. That's not being greedy, necessarily. It's about being human. As humans, we would love to get the benefits of great and aggressive social media…
We’re all victims of habit. We tend to find routines that make our jobs and lives easier and we latch onto them. It’s not intentional and it’s usually not laziness. It’s a natural flow that comes with being human.
It can happen on social media. At the dealership level, it’s easy to get into a groove and start falling into the trap of repeating what has worked in the past. We might see that a picture we posted was popular on social media and so we start posting more pictures to the point that it becomes overload. We might post a video that doesn’t do well, so we start leaning on the content that performed better. It becomes a habit. It becomes routine.
The short answer is, "Yes". Our research and testing have taken us down a road that other reputation management companies have missed. The challenge is that sites like Yelp often do not allow reviews to "stick" on their website. They…
It’s never good to take something for granted, and unfortunately, we have. We’ve assumed that dealers are pretty much all aware of the easiest way to gain control of their online reputation, but we’re finding out every day that there are still plenty of dealers who are not familiar with how this works.
In reality, using the word “control” is not appropriate. Nobody can control their reputation. They can influence it, but control is impossible because we’re all at hands of people who may or may not appreciate what we do at the dealership. You can give someone the best deal possible, treat them with utter respect, and still find out that they left a negative review on the internet. This is a pain point that cannot be completely controlled, but we can do the things that help make it easier for you reputation… and sanity.
There’s a step that we take when setting up clients for reputation management that is crucial to our effectiveness. To us, it’s more than just essential. We can’t do our job properly without this step. It’s for this reason that we were blown away when we found out that most (all?) other automotive reputation management companies were skipping this step altogether.
After thinking about it, we realized why they were skipping this step. We’ll discuss that in a moment.