The short answer is, "Yes". Our research and testing have taken us down a road that other reputation management companies have missed. The challenge is that sites like Yelp often do not allow reviews to "stick" on their website. They…
It’s never good to take something for granted, and unfortunately, we have. We’ve assumed that dealers are pretty much all aware of the easiest way to gain control of their online reputation, but we’re finding out every day that there are still plenty of dealers who are not familiar with how this works.
In reality, using the word “control” is not appropriate. Nobody can control their reputation. They can influence it, but control is impossible because we’re all at hands of people who may or may not appreciate what we do at the dealership. You can give someone the best deal possible, treat them with utter respect, and still find out that they left a negative review on the internet. This is a pain point that cannot be completely controlled, but we can do the things that help make it easier for you reputation… and sanity.
There’s a step that we take when setting up clients for reputation management that is crucial to our effectiveness. To us, it’s more than just essential. We can’t do our job properly without this step. It’s for this reason that we were blown away when we found out that most (all?) other automotive reputation management companies were skipping this step altogether.
After thinking about it, we realized why they were skipping this step. We’ll discuss that in a moment.
Just about every review site out there has some sort of posting mechanism that allows reviews to be shared on social media. Some are better than others, but even the best of them fall short of the real value of…
Arguably the biggest reason that our partners at Dealer Authority initially wanted to acquire a stake of eReputationBuilder to form Dealer Influence was because there's a huge gap between what the reputation segment of the automotive industry is today and…