Social Media – Page 3 – Dealer Influence

Promoting Reviews on Social Media is More than a Push of a Button

May 27, 2014
Featured, News, Reputation Marketing, Social Media

Just about every review site out there has some sort of posting mechanism that allows reviews to be shared on social media. Some are better than others, but even the best of them fall short of the real value of…

It’s Not Just Management (at least it shouldn’t be). It’s Reputation Marketing.

April 20, 2014
Featured, Reputation Marketing, Review Sites, Social Media

Arguably the biggest reason that our partners at Dealer Authority initially wanted to acquire a stake of eReputationBuilder to form Dealer Influence was because there's a huge gap between what the reputation segment of the automotive industry is today and…

The Secret to Getting More Reviews that Stick

April 18, 2014
Featured, Review Sites, Social Media

There are trends happening in the automotive industry when it comes to reputation management that very few vendors are discussing. In fact, we say “very few” because we haven’t actually seen anyone else talking about it, but it’s there and it’s glaring.

Reviews are becoming harder to get for some sites. Yelp, Google+, and others are tightening up the way that they allow reviews to be visible. Just because someone reviews your dealership doesn’t necessarily mean that the sites are going to allow those reviews to be visible.

The Right Way to Post Reviews on Social Media

April 13, 2014
Review Sites, Social Media

There is an amazing synergy that is possible between social media and review sites like Yelp, Dealer Rater, and Edmunds. Unfortunately, the majority of dealers and even vendors are missing out on that potential because they’re using the wrong tools.

Most review sites make it really easy to share reviews on Facebook and other social media sites. For Twitter and Google+, this is fine. With Facebook, dealers face algorithmic challenges when they post with these tools directly. The algorithm simply does not like links posted through these sites. In essence, doing so makes your posts invisible.