Reputation – Page 2 – Dealer Influence

Don’t Get Scammed into the Wrong Review Sites

July 13, 2014
Featured, Reputation Marketing

There’s a step that we take when setting up clients for reputation management that is crucial to our effectiveness. To us, it’s more than just essential. We can’t do our job properly without this step. It’s for this reason that we were blown away when we found out that most (all?) other automotive reputation management companies were skipping this step altogether.

After thinking about it, we realized why they were skipping this step. We’ll discuss that in a moment.

Promoting Reviews on Social Media is More than a Push of a Button

May 27, 2014
Featured, News, Reputation Marketing, Social Media

Just about every review site out there has some sort of posting mechanism that allows reviews to be shared on social media. Some are better than others, but even the best of them fall short of the real value of…

The Benefits of Negative Online Reviews: @RalphPaglia

May 1, 2014
Review Sites

It goes against our gut instinct. The concept of gaining benefit from bad online reviews doesn't make sense on the surface. Negative reviews are detrimental to a car dealer's business... or is it? Medical science has shown that too much…

It’s Not Just Management (at least it shouldn’t be). It’s Reputation Marketing.

April 20, 2014
Featured, Reputation Marketing, Review Sites, Social Media

Arguably the biggest reason that our partners at Dealer Authority initially wanted to acquire a stake of eReputationBuilder to form Dealer Influence was because there's a huge gap between what the reputation segment of the automotive industry is today and…

The Secret to Getting More Reviews that Stick

April 18, 2014
Featured, Review Sites, Social Media

There are trends happening in the automotive industry when it comes to reputation management that very few vendors are discussing. In fact, we say “very few” because we haven’t actually seen anyone else talking about it, but it’s there and it’s glaring.

Reviews are becoming harder to get for some sites. Yelp, Google+, and others are tightening up the way that they allow reviews to be visible. Just because someone reviews your dealership doesn’t necessarily mean that the sites are going to allow those reviews to be visible.